• client Diadora
  • tag Special projects
  • activity Concept creation, planning and development of materials, selection and coordination of production partners, organization and management of activities.
On the occasion of the Internazionali BNL 2018, we have developed a guerrilla marketing operation in order to celebrate Diadora's return to tennis. 5 giant tennis balls, positioned in the main squares of Rome, attracted the attention of people. Later, during the final of the tournament, a suggestive choreography revealed the protagonist of the campaign.
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