• client Reebok
  • tag Events
  • activity Concept creation, location set-up, selection and coordination of production partners, talent management, content creation, email campaign management, event management
To support the sell-out of the Classic SS19 collection in the AwLab stores and to involve the Reebok community, we have organized a select & greet tour in some selected stores. Objective: to establish a connection between past and future, creating a suspended moment that involves both at the same time. The most followed Youtubers of today participated in the project, meeting their fans and signed the polaroids taken during the event. The photos were then collected in the annual album, the 2019 Yearbook, a real photograph of the Z generation.
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