Sean Wotherspoon x Vespa
- client Vespa
- tag Special projects
- activity Talent management, content creation, editorial planning
For the launch of the new Vespa Primavera by Sean Wotherspoon, one of the most creative and influential designers and sneakerheads in the world, we worked with Piaggio to increase the visibility of the launch event at the Motoplex in Milan. The involvement of the three influencers Awed, Barengo and Vlad made it possible to reach a younger audience: the event counted more than 300 participants, while their Instagram stories generated 1.6 million views.