Sales meeting at the factory
- client Diadora Utility
- tag Events, Special projects
- activity Concept creation, planning and development of materials, selection and coordination of production partners, organization and management of activities, event management.
Diadora Utility and Aprilia Racing have signed a partnership based on the common values of performance, Made in Italy and technology. Utility decided to present and celebrate this collaboration at the annual sales meeting, which was organized at the headquarters of Aprilia Racing's department in Noale (VE). The set up with Aprilia bikes packaging, equipment and tire sets reproduced the typical environment of the MotoGP garage, while special engagement activities and the involvement of the champion Max Biaggi and Aprilia racers contributed to make the guests feel in a real paddock.