On track activities
- client Aprilia Racing
- tag Special projects
Brand strategy, concept creation, content strategy, talent management.
During the MotoGP championship, celebrities and influencers from different sectors (music, entertainment, web) were involved. Special guests who joined the Aprilia Racing team for a weekend for the passion and the unique atmosphere that characterizes the racing world: Mike Showsha, Gianmarco Valenza and S7ormy in Mugello, Alessandro Cattelan in Misano and Emis Killa in Valencia reported such experience on their social channels, with the aim of involving both the traditional loyal audience and, to a greater extent, an audience outside the sector and more distant from the context of MotoGP.